5 Mobile Marketing growth challenges to expect in 2016

During 2015 time exceeded for Mobile Media, spent on desktops. Mobile Marketing strategies in response to this shift.

As we look to 2016, mobile marketing watchers expect several trends.

12 Content Marketing lessons learned in 12 years blogging

The dynamics of the being active in the industry and the exchange of knowledge and lessons learned is essential from a long-standing Blog. Along these lines, here are a few insights that you find useful if you are only the beginning of a new business blog or evaluate the direction of your current blog.

Top Ways to Make Money blogging in 2016

Want to earn money blogging?

Blogging monetization and optimization has been a hot topic for a few years now, but with the constantly changing nature of the web, new ways for the achievement of this objective more likely to pop up every day. To make things a bit easier (and much more effective), I collected the ultimate monetization tools for 2016 - so you do not get surprised!

Marketing's Next Big Thing: The Internet Of Things - Forbes

Reggie Bradford

Recently I wrote about how marketing executives need to be both entrepreneurial and tech-savvy. It might be enlightening to look more closely at the “tech” that marketers need to be savvy about.



The ubiquity of digital technology offers a level of interaction with consumers that yesterday’s marketers could not have imagined, from geotargeting to 24/7 connectivity to content consumption across multiple media platforms. It also makes for a lot of relevant data flowing over networks.

Yet the world is getting even more interconnected by way of an emerging set of technologies known as the Internet of Things.

The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value.

Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.

Data Uber Alles

In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services.

Such interdependence suggests that companies will no longer strictly contain customer data but instead will share it with trusted partners.

In terms of sharing data, Uber, the ride-sharing service, is enabling marketing opportunities for its partners by mining data about its customers’ movements: where they go, where they shop, where they work, and so on.

For example, Uber users who are also preferred guests of Starwood are given the chance to earn Starpoints whenever they climb into an Uber ride. Redeemable for free stays! Upgrades! Air miles!

Hospitality service Airbnb is also meticulous in its use of data. When Airbnb relaunched its referral program a few months ago, it began measuring everything, including invitations sent via e-mail, Facebook, Twitter, and direct link.

Using data analytics, the company found, for example, that an invitation sent with a photo of the sender was perceived by the recipient to be more like a gift than a promotion.

Airbnb also found that using the recommended contacts features in the Android operating system and Gmail resulted in a higher conversion rate, likely because these contacts are closer to the sender.

The Thing Itself

A recent survey of senior marketers by the Economist Intelligence Unit found that the highest percentage (51%) of respondents think that, by 2020, the IoT will have made the biggest technology impact on marketing, edging out real-time mobile transactions (50%).

The IoT promises to revolutionize not only marketing, but business models as well. Take Gooee, for example. Gooee’s LED light “engine” not only manages energy usage and lowers maintenance costs, but it also incorporates motion detectors and CO2 sensors.

This means a connected lighting company can use Gooee’s platform to provide electric light but also energy management, security, and fire alarm services—even retail traffic monitoring.

CX Marks the Spot

Customer experience is paramount in the digital economy, and marketers are beginning to realize that it’s theirs to control.

While only a third of senior marketers are responsible for it now, according to the Economist Intelligence Unit survey, three-quarters think they will be responsible for end-to-end, lifetime customer experience within three to five years.

Customer experience can drive corporate identity. For example, Airbnb’s brand focus is not on cheap rentals but on overall hospitality.

What draws many guests to Airbnb is the desire to experience the foreign “scene”—culture, environment, and people.

And given Airbnb’s two-sided marketplace—the need to grow both the supply side (hosts) and the demand side (guests)—the company is not just in the business of renting a place to stay. It’s also focused on the logistics of the entire trip and providing that elevated experience to the traveler.

The Airbnb example also helps make an important point when it comes to marketers and technology: Don’t confuse the platform with the product. In other words, technology is how Airbnb does what it does—it’s not what Airbnb offers.

Let’s look at Nest Labs, a company that makes IoT-enabled smoke detectors, thermostats, and video monitoring cameras. Nest Labs creates revolutionary tech products, but its marketing department is deliberately “anti-tech,” says Doug Sweeny, VP of marketing.

Its strategy is to avoid a Jetsons interpretation of its message, he explains, to downplay the imposition of high-tech intelligence into everyday life that might intimidate potential customers or make them skeptical.

Instead, the company intends to talk, simply and straightforwardly, about how the products benefit homeowners, Sweeny says.

Triggering Alerts

In the future, as a function of the interconnected IoT digital ecosystem, marketing will make greater use of real-time data analytics, complex-event-processing software, and machine-learning systems.

For instance, companies will combine product-engagement data with their customer data to promote effective “re-targeting.”

Both traditional and digital media will use data-derived strategies to drive consumers to engage with products, and data from those IoT-enabled product interactions will in turn get fed back into the calculations about which messages to serve to consumers the next time they engage.

A negative example involves triggering alerts of a poor user experience. If, say, a consumer presses a button five times in a row on a new device, it’s a fair bet she’s having difficulty getting her new product to work.

In response to that IoT real-time data, the brand could send a how-to video link or offer real-time chat support to the user’s smartphone, and thereby avoid poor negative reviews on social media and/or expensive product returns.

If that all sounds pretty complicated, take heart. Internet technology will get simpler. Native apps will overload consumers and fade away as web apps provide users with everything they need in one place—their browsers.

Products will transform into interfaces used to access one unified platform: the interconnected, IoT-enabled ecosystem known as the web.

source: forbes.com

How to Make Money Online: The Basics

How to Make Money Online

Carolyn Sun

Let’s say you’re a newbie to the world of online sales and are looking to
make money online, but you’re starting with a small startup budget. With
the blinding wealth of information available for new business owners,
knowing how to spend your limited funds can be a bit intimidating.

Here is a five-step checklist to help get you started and guide you toward success.

 1. Spend time getting feedback on what you’re selling before launching.

 Don’t rely on affirmation from friends and family to validate that you have a

unique and salable product or service. Chances are, these people are

emotionally attached to you, and they’re more likely to think every idea

you share is the greatest thing since Nutella. Getting feedback from

people who are emotionally attached to you is a “disaster from the

start,” says Adam Callinan, founder of BottleKeeper.

Get market validation from potential customers who aren’t in your social

circle. Some entrepreneurs use the “will they pull out their wallet”

test before investing money in a business. Callinan, who’d come up with a

prototype for an individual beer bottle cooler, ran a crowdfunding

campaign on Fundable to gauge pre-orders for his product. His campaign raised nearly $14,000, 280 percent of his $5,000 goal.

Besides Fundable, there are a number of crowdfunding platforms to choose from including Kickstarter, Indiegogo and Rockethub.

Other ways to get people’s feedback, says Sujan Patel, vice-president of Marketing at When I Work, is using customer insight survey tools, such as Qualaroo and Client Heartbeat.

If you’re just starting out, surveys are a chance to find out what the

customer is hoping the product/service will solve or do for him or her.

If you’re already in business, surveys can ask how the customer found

out about the product or service, whether the customer is willing to be a

return customer and why.

Or if you’re in a job in the industry you plan on starting a business in, get feedback from your manager and clients, says Steve Tobak, founder of Invisor Consulting.

2. Have a website.

You must have a website, says Joel Widmer, founder of Fluxe Digital Marketing.
Not only for the obvious -- to have something to refer customers back
to -- but having a website builds your brand’s digital footprint. Keep
your site simple and copy-driven with opportunities for email captures
on every page.

Three easy steps to having your own website to sell products without spending a lot of cash are:

• Select a content management system (CMS), such as WordPress, which is popular for its user friendliness and is free.
• Register a domain name and subscribe to a hosting service, such as GoDaddy or Bluehost.
• Customize your CMS with ecommerce-enabling plugins and themes WooCommerce offers free ecommerce themes for WordPress, such as Storefront. Also, WP eCommerce and MarketPress are additional free ecommerce plugin options.

3. Know your competition and customers.

Study up on both competitor and complementary brands (i.e. if you are selling
a fire alarm, then look for “house safety” websites). Widmer says your
customers will be hanging out on websites for both competitor and
complementary brands. He recommends using search tools such as SimilarWeb
and Google’s related-search results (located at the bottom of every
Google search) to see what sites your prospective customer may be
visiting.

Other free research tools to get to know your market, suggests Brandon Schaefer, CEO of MyVirtualSalesForce, are LinkedIn (to see who competitor brands are connecting with and what types of updates they're posting), Google Alerts (for brand mentions and keywords) and Google Trends.

4. Create an action plan for sales and marketing.

To earn your first million in sales, says Patel, work backwards and put a
number on what it takes in monthly revenue to get to a million your
first year -- meaning how many units, subscriptions or services must be
sold. Create benchmarks to reach. Even if you don’t reach them, you have
a blueprint.

One way to reach your goal is to figure out which
marketing avenues to leverage. Given the wealth of social-media
possibilities, start with one or two social-media outlets where you know
your audience is. In general, for new products the best channels are
Facebook and Pinterest, says Widmer. For expertise and services, try
LinkedIn.

Also, two effective and free marketing strategies are
blogging on your own site and guest blogging on complementary sites.
This strategy helps build content and a digital footprint for your
brand, says Widmer. For guidance on what hot topics to blog about, Buzzsumo,
a free web service, allows you to input any domain or topic and get a
list of the 10 most popular related posts at the moment. It can also
inform you of what popular sites to hit up for guest blogging.

Should you guest blog, use the opportunity to lead users back to your site and
capture emails, says Widmer. One way to do so is to use a “call to
action” -- where you offer the reader something of value, such as a free
how-to eBook or a must-have checklist -- that the user can get or
download by going back to your website and providing an email address.

Some other marketing tools? The free KingSumo app allows you to capture email subscribers through giveaways; Facebook Ads start at $1; and the e-newsletter tool MailChimp has a free option and is drag-and-drop easy.

5. Do as much yourself as you can.

The DIY mentality will usually save you money if your budget is limited.
Also, it allows you to control the process and brand, explains Callinan,
who built his ecommerce site from scratch by talking to others who’d
already done ecommerce sites successfully.

If you need on-demand expertise from entrepreneurs with a track record, try Clarity, says Widmer. The service allows the user to get specific, consultant-level advice for a fee.

All startups are a gamble -- but as Patel advises, whose company will hit
$10 million in revenue this year, “Hone in on where your strengths are
and double down.”

source: How to Make Money Online: The Basics

One straightforward Business Strategy That Motivates You to form extra money

One easy Business Strategy That Motivates You to form more cash Do you ever have those days once you marvel "why do i buy my business?" If you've got ... you're not alone.

Maybe you started your business as a result of ...

•  needed to repair one thing that's broken
•  condemned the chance to form lots of cash
•  He fell into it
• They were willing to possess countless fun
• Were discharged
• need to make a life around their passion

Maybe if you are lucky, you started your business to form a distinction within the world.

WhenThe first time I went behind an honest wage within the world of business consulting
start my business to assist ladies entrepreneurs (my why), i used to be excited ... however on work quickly discovered that substitution my admission was as easy as i assumed. Not while not lots of diligence and dear lessons learned that i used to be ready to replace financial gain. currently my business helps ladies not taking concerning the time it took ME to form countless cash in their business in order that they will create a lot of of what they love. My motivation the end goal and dynamical lives keeps ME oxyacetylene for a lot of impactful working within the world.

No matter why you started your business, is likely that the trip was totally different than initial notional, and that's okay! The journey is totally different for every person

But what very motivates you to form a lot of money?

It's time to possess a definitive answer. (For a definitive answer, then scan on.)

Here's a touch ... the solution to what very motivates you, that question should come to "the why.")

What It is why? it's their purpose. that's why you're on this planet. Allows you to use your distinctive gifts to make a profitable business so you'll be able to flip during a larger means.

Know and embracing your "why" is that the most vital factor you ought to understand
your business. Business selections square measure handled.

Your "why" are often higher outlined, respondent queries such as:

• What do i would like my legacy?
•  If cash were no object, what would I do with my free time?
•  What i buy out of bed each morning?
•  Why i'm willing to figure, whereas others square measure sleeping?
•  What distinction do i would like to try and do within the world?
•  Who are the those who would like me anymore?

The secret is to layer your "why" in your business to bring everything to an entire new level.

We've all detected of typical business disciplines. Marketing, Finance, Sales, Communication, Technology ... and on and on.

I'm not discounting these business parts foundation. they're essential to your business success.

But a technique that several business house owners overlook is their
Strategy Giveback. this can be the strategy that has its roots within the "why".

The Giveback results of their strategy will contains a financial donation or a mix of cash and time ... looking on what lights than most.

Examples include:

• Empowering ladies by donating 100% of their profits to a shelter for native ladies
• Volunteer four hours every week to run dogs reclaimed
• Funding for an academic grant
• the acquisition of apparatus for three new wells and trip continent to assist build them
• The coordination of Associate in Nursing annual trip mission for his church and payment of expenses seven people to participate
• And more ....

The common thread is that it takes cash to assist fund your "why".

When you inspect super thriving entrepreneurs (and by "megahit" assume million they need done or perhaps billions of dollars), the common thread is that they represent a cause or 2.

Why not build your Giveback Strategy currently than later thus you'll be able to get pleasure from the fruits of their work before?

In the past, I continuously assumed that the business was solely to form cash while not Whatever it takes. Now, I witness several business house owners donation million greenbacks and valuable time to form a distinction.

You make cash in your business becomes a lot of essential once it's hopped-up by a passion to form a distinction within the world.

Do Not No matter wherever you're in your business, build your Giveback Strategy now. are inspired to form more cash thus you'll be able to offer any to larger than you or your company cause.

So once you end up questioning "why I place my business within the initial place," you'll need your answer.

At the top of the day, we tend to all wish our work to matter. are foreign once incorporated and run your Giveback strategy.

Choose the cause you would like to urge back ... and go create it happen.

How to Make Money in a small Blog Part 2: Affiliate Marketing

Part of this series was about my least favorite technique of making money for a small blog. In the second part we jump right to my favorite: affiliate marketing!

For those of you who do not know, affiliate marketing is what is called when you arrange with a brand that if your product is linked, and that the results of the goods in a sale, you receive a commission. Some brands pay for "leaders" which does not necessarily require a sale, but for most of the time is as simple as "the blogger is cut."

Affiliate marketing has made me the greater portion of my income. It is not the most effective method in time, because it is hard work, but it was worth it for me.

I use a number of different affiliate programs. I made the most money through Share-a-sale, because it is a market where you can work with hundreds of top brands like zulily, Julep, Shutterfly, Hootsuite, and more, and the minimum payment is Only $ 50 for ALL your various brands combined. There are other markets like him, like Impact Radio, but I have seen the most success withShare-a-Sale and highly recommend them.

The next largest subsidiary of money for me is Amazon. In theory, installation is much better: the minimum payout is only $ 10, a commission on sales of click-through provides not only the product has been linked to, you get and you have access to almost any product Amazon has to offer. While this is truly amazing, the only drawback is that their standards are ... well, terrible, in my opinion. A post spam tends to look when a small yellow box products Amazon in it, then another option is just a plain text link. I think if Amazon allows users to produce their own banner ads or even allowed to vendors who produce their own home banner ads would be more lucrative.

To be clear, the Amazon affiliate program is definitely worth using, I would not trust him throughout his income.

Another way to use affiliate marketing is to work directly with brands. You'd be surprised how many brands have launched an affiliate program! I spent an afternoon bouncing around the web sites of some of my favorite brands and found a good percentage had information about your program linked at the bottom of your website (usually says "Affiliates" or something similar). I work with VeganCuts, world market, Apple, and a number of other brands in this way.

If your place is something like, for example, "the popular electronic music," you may have much success working with Apple to sell songs you like, or could succeed with Joss & Main if you blog on furniture or decoration. I have had only a minor success so far with individual brands affiliate programs, but I feel there is much potential there.

This is the second part of the How to Make Money in a small series Blog! Today we will talk about affiliate marketing.

IPAS2 - New Internet Marketing Home System Launches

IPAS2 just launched its system that shows people of all normal days of making money by following their system to make money.

The system is explained how an aspiring FBI agent went from bankruptcy to billionaire Internet using the exact system.

IPAS2 - New Internet Marketing Home System launched its product today IPAS2- Make Money Working From Home System Released!.

This system reveals Everything a person needs to make money online. The system focuses on the model generating real income from home.

IPAS2 - business owner Accelerator System Internet prospect says "for too long people have been in the dark about the costs and problems of making money online with our system, which is designed to help people of all days average and normal to make money online from the comfort of. home. " This system helps to open the curtains in the industry and give ordinary people ideas will not find elsewhere.

The system can be viewed here:

http://leadingimpactinc.info/

Pro ad Consultants offers new Marketing strategies for Affiliates

Many people and companies are trying to make money online. E-commerce has enabled companies to go global with little additional effort. There are also opportunities for many people working in an independent capacity where they are able to monopolize the need for all these companies in the market, through what is known as affiliate marketing.

There is a six-step process that has been created by Pro ad Consultants to help with increasing exposure. The measures include creating a blog, adding content, presence in social media, press releases, support, and eventually make money.  

Creating the blog is what most people enjoy because it is where people start making money. There are several websites that can be created by Pro ad Consultants and are able to attract many visitors. The website and blog work hand in hand to provide information and set the hook. The blog itself will then be updated regularly with new content. It will be something for thousands and even tens of thousands of people to read. New content is paramount to keep drawing people back to the site, and to increase visibility in search engines.

Press releases are used to make an announcement to internet. Creating a blog with interesting content is not enough because the ad has to be done. You can expose the blog to millions. Pro Consultants ad is next to its customers throughout to provide support. "If a customer has a question as to what to do next, or need ideas about the content of the blog, we are always here. We have found that this is critical in order to make it easier for our customers. Knowing you are not alone you a long way, "says CEO of Pro ad Consultants.

At the end of the day, the focus is on companies to make more money. A significant amount of money can be made online and each year more companies create websites and more consumers decide to buy through the Internet rather than locally in stores. This allows more people to make money with a blog on the Internet - and Pro Consultants announcement may provide the six steps to make it happen.

About Pro Ad Consultants
Pro Consultants ad is based in Milpitas, California, and has experience in marketing and advertising to make a difference in anyone's business. Personalized campaigns can be crafted to provide companies with a higher level of market exposure. The firm focuses on customer satisfaction and 100% dedicated to the success throughout the process. A contact form is available on the website to contact them for a free consultation.

Contact:
Company: Pro Ad Consultants LLC.
Email: support@proadconsultants.com
http://www.proadconsultants.com

Online and Internet Marketing Website Launches fundamentals aimed at home business opportunity Company

New website with updated information about online marketing is launched by IM Freedom workshop. The company is encouraging visitors to a site to leave comments for future improvements and updates.

Business owners, entrepreneurs, online marketers and internet marketers interested in online marketing education is relevant and useful information on the new website recently launched IM Freedom workshop. This new website launch takes into account several of the most requested features for both new and experienced online marketers. These free seminars detail the pros and cons of working online, why a franchise model makes financial sense vs starting a business from scratch, and why the licensing rights of others is the best choice for the entrepreneur started in the business.

Click here for more information: http://track.yourbizstats.com/pcimfwcp1

Freedom IM workshop has invested much time and effort to ensure an enjoyable user while providing timely and relevant information about establishing an online business. These workshops are scheduled throughout the United States and has recently been extended to the UK, Singapore and Australia, with countries and additional dates to be released throughout the year. Additional updates and new features can be expected in the future. Those interested can view the website at http://track.yourbizstats.com/pcimfwcp1.

CEO Robert Murray described the new web page like this:

"There has been a lot of positive comments surrounding the Workshop IM Freedom website and the information it provides. IM Freedom Workshop is committed to making continuous improvements and adjustments for all business owners, entrepreneurs, online marketers, and Internet marketers have access to the latest education online marketing information. It is the goal of IM Freedom Workshop to become the leading source of information on issues affecting business owners, entrepreneurs, online marketers, and internet marketers. There is a reason why 97% of people fail when trying to make money online. In a nutshell, is the lack of direction, or model, and IMFreedom workshop was designed with this in mind. "

Freedom IM workshop welcomes new and old website visitors alike to take a look at the new features available, and to send comments to the next round of updates.

View the calendar of upcoming workshops: http://track.yourbizstats.com/pcimfwcp1

For more information about us, pleabe visit http://im-freedom-workshop.com

New Book Learnes Business Owners How To Make Money Online

Starting today, entrepreneurs have a new resource to use your website to make money.

Make Money Online: 

How to turn your website into an ATM-making is now available on Amazon in paperback and electronic format. Written by Ryan Chin, co-founder of ThinkStrategy a digital marketing agency based in Seattle and Angie Salisbury, owner of Annibury, LLC, a full service business writing, make money online takes the reader through the fundamental steps required to convert any business website into a source of income.

This new book cracks the code and gives the reader the best ways to make money through your website. It is designed for anyone who owns a small to medium business, either selling products or services. It is aimed at readers with any level of experience website, if the construction and maintenance of a website or work with an external professional advice and techniques described in this book will get anyone started with monetizing a presence in line.

Divided into four parts, making money on the Internet provides an easy to follow path to success by identifying the elements that makes a site selling well, how to generate free traffic to a site, how to take advantage of social networks drive traffic and sales, and finally how to put together a coherent, comprehensive plan. At the end of each chapter is a list of useful resources and action steps that a reader can start taking immediately. Chin explains: "We wanted to offer a one stop shop for business owners who are struggling to generate sales and profits through its website No matter where someone is in your business, this book concrete measures can start using is outlined. away. It is the ultimate guide to generating sales through Internet ".

Original Source: http://www.i-newswire.com/press-release/new-book-teaches-business-owners-how-to-make-money-online